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JCP Sports Law Team Advises on Two Major Deals
- AuthorChristian Edwards
Leading Welsh law firm, JCP Solicitors, has advised Europe’s leading sportswear manufacturer on two new record kit deals in England.
The firm’s sports law team advised Italian technical sportswear label, Macron, in a deal which will see it become the new kit supplier for Stoke City FC and Northampton Saints for a combined total of 15 years.
Stoke City has signed a five year deal with Macron which represents the biggest commercial deal in the club’s history whilst Northampton Saints has opted for a ten year deal which is also the most lucrative deal in the history of the club.
The deals add to JCP Solicitors’ wealth of experience of advising on kit sponsorship and supply arrangements, including Macron’s previous record deals with the Scottish Rugby Union and Bolton Wanderers FC.
Christian Edwards, head of the sports law team at JCP Solicitors, said: “We are delighted to have advised a global company like Macron on two such large deals. Macron has a long history of representing top sports teams and we are proud to be assisting them in continuing to enter new partnerships across many sports in the UK.”
Macron is a leading European sportswear manufacturer who already supplies apparel to over forty professional clubs across the continent including, Lazio, Sporting Clube de Portugal, Nice and Crystal Palace.
Stoke City will be wearing home and away kit supplied by Macron as well as training gear and leisure wear. The deal with Northampton Saints will see Macron supply the match day, training and travel kit for the Northampton players and fans alike as well as a range of accessories.
Macron CEO Gianluca Pavanello said: “Macron is growing very fast and UK is one of our most prominent geographies. We are entering new partnerships every year and in doing that we require top notch legal assistance. We are very satisfied with our cooperation with JCP Solicitors, their professionalism and proactivity, and we are sure they will keep supporting us in achieving even more important goals.”
The sports law team at JCP Solicitors have been ranked at the top by leading industry bibles, Chambers and the Legal 500. The team acts on the behalf of many sports clubs, sporting individuals and other related companies from both professional and amateur organisations.
Above: Christian Edwards