Amy is a Non-Lawyer Director and leads the Marketing team at JCP Solicitors. Amy's main role is to assist with strategic planning, ensuring that all marketing activity meets the agreed strategy for each team at JCP; driving forward the business' long term objectives. Amy is also Deputy President of Swansea Bay Business Club and a Committee Member of the South West Wales Brain Injury Group.
Amy and her team plan and coordinate all company marketing from online to offline communications, to events and proposal writing.
As well as planning and coordinating business development and events activity for both commercial and private clients, Amy's team efficiently organise networking, trade stands, conferences and seminars on both a large and smaller scale across South and West Wales and sometimes further afield.
Amy's attention to detail means that she enjoys project management and plays an active PR and communications role.
Her understanding of the online marketplace, including search, pay per click and social media, allows Amy to drive forward the brand in the digital marketplace. Amy has completed the Chartered Institute of Marketing Certificate, Professional Diploma, and the Postgraduate Diploma, achieving Associate Member then Member of the CIM.
Amy first joined JCP Solicitors in June 2003 in a paralegal role, but switched to the Marketing team in 2006, first taking a role on a secondment basis. Amy was made a Partner in 2013, and then Marketing Director in 2015 when the business became a Limited Company. After 17 successful years at JCP, Amy became one of the business owners in July 2020.
Amy was highly commended in the Rising Star Category of the South Wales Evening Post Women in Business Awards 2013, and was listed in the 2014 Western Mail's 35 under 35 to watch in Wales. Amy will take over as President of Swansea Bay Business Club in January 2024.
As part of her role as committee member of the South West Wales Brain Injury Group (SWWBIG), Amy's team organises an annual Brain Injury conference in Swansea, attracting around 200 delegates from the Acquired Brain Injury community in Wales.
Amy undertook training in 2016 to become a Dementia Friend. A Dementia Friend learns more about what it is like to live with dementia and then turns that understanding into action.
Out of work, Amy enjoys spending time with her family, who all take part in various sporting activities. Amy completed Ironman Wales in 2019 and enjoys swimming and cycling but avoids running when possible!