Amy is a Non-Lawyer Director and leads the Marketing team at JCP Solicitors. Amy's main role is to assist with the strategic planning and development for the business and to ensure all marketing activity falls in line with the business strategy and enables it to meet its objectives.
Amy and her team of three plan and coordinate all company marketing from online to offline communications to events and proposal writing.
As well as planning and coordinating business development activity for both commercial and private clients, Amy's team efficiently organise networking events, conferences, and the like, both on a large and smaller scale across South and West Wales.
Amy's attention to detail means that she enjoys project management and plays an active PR and communications role.
Her understanding of the online marketplace, including search, pay per click and social media, allows Amy to drive forward the company website and social media. Amy has completed the Chartered Institute of Marketing Certificate, Professional Diploma, and the Postgraduate Diploma, achieving Associate Member then Member of the CIM.
Amy started at JCP Solicitors in June 2003 but started to lead and grow the ever-evolving marketing team from 2006. Amy was made a Partner in 2013, and then Marketing Director in 2015 when the business became a Limited Company. After 17 successful years at the company, Amy became one of the business owners at JCP in July 2020.
Deputy President of Swansea Bay Business Club (2022-2023), Amy was highly commended in the Rising Star Category of the South Wales Evening Post Women in Business Awards 2013, and was listed in the 2014 Western Mail's 35 under 35 to watch in Wales.
Amy is also a committee member of the South West Wales Brain Injury Group (SWWBIG) and organises an annual Brain Injury conference for the group, attracting around 200 delegates from the Brain Injury community in Wales.
Amy undertook training in 2016 to become a Dementia Friend. A Dementia Friend learns more about what it is like to live with dementia and then turns that understanding into action.
Out of work, Amy enjoys spending time with her family, who all take part in various sporting activities. Amy completed Ironman Wales in 2019 and enjoys swimming and cycling but avoids running when possible!