The use of social media sites is clearly booming but its vastly increased usage has the potential to create some difficult and complex problems in the workplace. We asked Paul Shuttleworth, Head of Employment Law to explain why both employees and employers should take more notice of what’s being said online.

As an employer, it is important to recognise the use of social media and the marketing opportunities that it can present. But beware the pitfalls. Social media can result in loss of reputation, confidential information sharing, staff harassment and bullying, creation of legal liability, not to mention reduced productivity should employees use social media platforms for non marketing purposes during working hours.

As an employee and in particular, if you looking at applying for a new job, it will pay dividends to bear in mind what information you are publically publishing and what impression it would give to a potential employer. Several recent reports have indicated that employers now also use social media to ‘research’ potential candidates. It also pays to consider what you are posting about your current employer, their business, or whether you wish to state your place of employment on personal profiles.

There is much debate as to whether an individual using social media in their private time should be subject to disciplinary proceedings if the employer feels that the information being released or opinion being expressed is inappropriate or potentially damaging. The question is, where does work life end and personal life begin?

As an employer you should have a Social Media Policy to provide clear guidance about what is expected in terms of marketing and personal use. As an employee, if you feel unsure about what is appropriate then request this Policy from your HR department or line manager.

What is clear is that social media plays a part in both business and the personal lives of many people. As the social media arena continues to grow it is now more important than ever that business owners get to grips with understanding the opportunities and the threats that these platforms provide.

JCP Solicitors are able to draft social media policies for your company at a fixed price of £250 + VAT.

For more information on any Employment Law queries, or to request a Social Media Policy for your business please contact Paul Shuttleworth on paul.shuttleworth@jcpsolicitors.co.uk, telephone 01792 529636 or follow him onTwitter @Employment_Sol !